MARKET RESEARCH


What market? What target?

We systematically collect and study all the information dealing with relevant data of products, distribution, results of advertisement and promotional techniques in addition to the evaluation of the position of our customer’s company in the specific area of analysis of the Russian-speaking market and of the reference product category in that market.

The most valuable market information (Market Analysis) allows us to define our customer’s reference segment of interest and thanks to a detailed Business Plan we manage to create a suitable promotional and commercial integration strategy in our customer’s market of reference.