DIRECT MARKETING

Thanks to Direct Marketing Action, IBC deals with trade promotion through direct communication (without mediators) and prepares feedback for the customer.

The success of direct marketing activity is based on accurate planning which combines method and innovation. It starts with the ability to:

• build/acquire a complete list of qualified potential clients to contact;

• efficient use of e-mail marketing /telemarketing. 

Among all techniques and direct marketing instruments, it is worth deepening e-mail marketing and DEM (Direct E-mail Marketing).

Today DEM is widely used by companies and organizations to promote, sponsor and invite consumers to buy specific products/services. It is one of the peculiar digital marketing instruments and, to be more precise, it is the most efficient.

Since the internet and social networks have now been widely spread, direct mailing remains with its aspects a suitable instrument to reach potential customers.

Direct e-mail activities and e-mail marketing are well known for the high reactivity elicited in consumers, the excellent revenue-generating, and the possibility to send specific offers  in real-time to potential customers, both private customers and companies.